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    Pam Kermisch

    Pam Kermisch, Chief Customer Engagement and Growth Officer

    Pam Kermisch is the Chief Customer Engagement and Growth Officer of Polaris Inc. She joined Polaris in 2015 and is responsible for helping to deepen Polaris’ relationships with its existing valued customers, while also expanding brand awareness and connecting with new consumer bases. Polaris aims to increase its customer base by nearly 50% in the next ten years and Pam’s role will help enable that through enhancing the company’s knowledge of its customers, connecting with them in relevant ways and educating a changing customer base on the opportunities and outdoor experiences powersports offer.


    Previously Pam supported Polaris’ on road business, leading efforts across Indian Motorcycle and Slingshot. Pam was responsible for building a pipeline of potential customers, converting riders from shop to buy and continuing to build the brand experience with owners. Leading the team’s owner programs, lead management and customer cultivation, Pam was committed to proving that brand building and driving sales are not mutually exclusive.


    Prior to Polaris, Pam spent nearly 19 years with General Mills, leading integrated marketing for beloved brands such as Cheerios, Lucky Charms, Betty Crocker and Yoplait. She led key strategic efforts such as Box Tops for Education, expansion in multicultural marketing and partnerships and licensing. She believes everything starts with a deep understanding of consumers and brands. Pam has led brand activation through direct/CRM, advertising, promotion marketing, PR/influencer, digital/social, experiential and shopper marketing.

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