MINNEAPOLIS--(BUSINESS WIRE)--
Polaris Industries Inc. (NYSE: PII) today announced that Craig Scanlon,
Vice President of Slingshot and Chief Retail Officer (CRO) of the
Off-Road Vehicle (ORV) division, has been named Chief Marketing Officer
(CMO) of Polaris. Scanlon will report to Scott W. Wine, CEO and Chairman
of Polaris.
“We are thrilled to have Craig Scanlon take on the new CMO role,” said
Wine. “Craig brings a winning combination of industry knowledge and
passion, marketing acumen, visionary instinct, and unmatched energy to
the table, all of which will be instrumental as we continue driving
growth amidst a volatile and competitive market.”
Scanlon joined the company in 2004 in a Field Sales Role. He held
positions of increasing responsibility in marketing, sales and general
management within the Off-Road Vehicles business, before being promoted
to VP of Slingshot in 2015. Scanlon added the role of Chief Retail
Officer for Off-Road Vehicles in 2016, which he will retain.
The Slingshot® business is being integrated into the
Motorcycle division, joining our existing Victory® and
Indian Motorcycle® brands, under the experienced
leadership of Steve Menneto, President, Motorcycles.
“These brands share customers and dealers, and we will aim to more
efficiently drive Slingshot growth by leveraging the infrastructure and
scale of our Motorcycle division,” said Menneto.
About Polaris
Polaris Industries Inc. (NYSE:PII) is a global powersports leader with
annual 2015 sales of $4.7 billion. Polaris fuels the passion of riders,
workers and outdoor enthusiasts with our RANGER®, RZR®
and POLARIS GENERAL™ side-by-side off-road vehicles; our SPORTSMAN®
and POLARIS ACE® all-terrain off-road vehicles; VICTORY®
and INDIAN MOTORCYCLE® midsize and heavyweight motorcycles;
SLINGSHOT® moto-roadsters; and Polaris RMK®, INDY®,
SWITCHBACK® and RUSH® snowmobiles. Polaris
enhances the riding experience with parts, garments and accessories sold
under multiple recognizable brands, and has a growing presence in
adjacent markets globally with products including military and
commercial off-road vehicles, quadricycles, and electric vehicles. www.polaris.com
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Source: Polaris Industries Inc.