Newly created function aims to introduce new consumers to the
Powersports industry and the Polaris brand
MINNEAPOLIS--(BUSINESS WIRE)--
Today Polaris Industries Inc. (NYSE: PII) announced that it has hired
Julie Gilbert as chief customer engagement and growth officer. Gilbert
will dual report to Chairman and Chief Executive Officer Scott Wine and
President of Motorcycles Steve Menneto.
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Julie Gilbert, chief customer engagement and growth officer, Polaris (Photo: Business Wire)
In this newly created function, Gilbert will be responsible for
developing and implementing marketing solutions and growth strategies
that introduce new consumers to the Powersports industry and connect
with customer segments outside of the company’s traditional core target
market. She will also have oversight for Polaris’ corporate marketing,
sponsorships and communication efforts, and will help cultivate and
launch programs aimed at further engaging RZR owners through the
development of rider groups.
“In this strategic leadership role, Julie will deepen our relationships
with our existing valued customers, while also expanding brand awareness
and connecting with new consumer bases,” said Wine. “For the better part
of two decades, she has been growing brands and businesses through
innovative, customer-centric strategies that build inclusive
communities, and authentically engage new customer segments. Her
tenacious, winning attitude combined with her creative thought
leadership and significant experience will be a great combination for
Polaris and I am excited to have her on our leadership team.”
Most recently, Gilbert was the founder and CEO of PreciouStatus, a
mobile software platform and technology company that creates real-time
connections for those in professional care facilities in education,
healthcare, and the military. Prior to her time at PreciouStatus,
Gilbert founded WOLF, a consumer innovation consulting firm that helped
organizations grow and expand through improved products and services
aimed at the female consumer. She also spent nearly nine years at Best
Buy, quickly earning positions of increasing responsibility and
culminating in a highly impactful role accountable for new market
development. Gilbert was credited with driving billions of dollars in
incremental revenue through transformational initiatives that more
directly connected female consumers with the brand.
“From snowmobiles to motorcycles, I’ve been a lifelong rider and have
admired Polaris and its product portfolio for a number of years. As the
chief customer engagement and growth officer, I’m ready to help Polaris
tell its story in order to accelerate growth, broaden its reach and
attract new customers to Polaris and the powersports industry,” said
Gilbert.
Gilbert is a 2015 Henry Crown Fellow of the Aspen Institute and a member
of the Aspen Global Leadership Network. She earned a bachelor’s degree
in Accounting and a master's degree in Business Administration from the
University of Minnesota.
About Polaris
Polaris Industries Inc. (NYSE: PII) is a global powersports leader that
has been fueling the passion of riders, workers and outdoor enthusiasts
for more than 60 years. With annual 2017 sales of $5.4 billion, Polaris’
innovative, high-quality product line-up includes the RANGER®, RZR® and
Polaris GENERAL™ side-by-side off-road vehicles; the Sportsman® and
Polaris ACE® all-terrain off-road vehicles; Indian Motorcycle® midsize
and heavyweight motorcycles; Slingshot® moto-roadsters; and
Polaris RMK®, INDY®, Switchback® and
RUSH® snowmobiles. Polaris enhances the riding experience
with parts, garments and accessories, along with a growing aftermarket
portfolio, including Transamerican Auto Parts. Polaris’ presence in
adjacent markets globally include military and commercial off-road
vehicles, quadricycles, and electric vehicles. Proudly headquartered in
Minnesota, Polaris serves more than 100 countries across the globe.
Visit www.polaris.com for
more information.
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Source: Polaris Industries Inc.