MINNEAPOLIS--(BUSINESS WIRE)--
With more than 90 Outfitters in 33 states, Polaris Adventures®
has offered over 50,000 ride and drive experiences for customers across
the U.S. since its start in 2017. Having seen impressive growth
throughout the last year, Polaris
Adventures is launching its first-ever multi-faceted national
marketing campaign to share the ultimate message to: Unleash the
Adventure.
This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20190401005495/en/
Polaris Adventures launches national marketing campaign to inspire people to embark on bucket list ride and drive experiences nationwide like Zion East Adventures in Mt. Carmel, Utah pictured. (Photo: Polaris Industries Inc.)
Polaris Adventures partners with premium rental and guide services to
offer a fun and unique way to explore the outdoors using
state-of-the-art Polaris® vehicles. This campaign aims to
inspire people and bring to life the opportunity to embark on
unforgettable experiences at epic destinations coast to coast. Because
Polaris Adventures makes adventure possible, new and seasoned riders
alike can discover true bucket-list experiences by exploring different
terrain, test-driving new vehicles and perhaps even uncovering a piece
of themselves by unleashing their adventure.
“This campaign speaks to the adventurer inside us all,” said Gray Rentz,
Polaris Adventures director. “Less routine than typical tourist
attractions, families and adventure groups can go explore coastlines in
a Slingshot®, mountaineer in a RZR®, or
journey through fresh powder on a Polaris Snowmobile. Through our
expansive network of Certified Outfitters, guests can unleash their own
sense of adventure at a variety of locations nationwide.”
Beginning now through the end of the year, the Polaris Adventures’
Unleash the Adventure campaign will introduce a new audience to the
brand and inspire customers to experience the ride of a lifetime.
For more information about Polaris Adventures, visit Adventures.Polaris.com.
Follow #UnleashtheAdventure on Instagram to watch the campaign unfold.
About Polaris Adventures:
Polaris Adventures brings together a select network of Outfitters to
provide premium ride and drive experiences at epic destinations
nationwide. Creating safe, memorable, year-round adventures for all
skill levels, Polaris Adventures offers worry free half and full-day
options for couples, families and adventure groups in state-of-the-art
Polaris™ vehicles. Visit Adventures.Polaris.com to learn more.
About Polaris Industries Inc.:
Polaris Industries Inc. (NYSE: PII) is a global powersports leader that
has been fueling the passion of riders, workers and outdoor enthusiasts
for more than 60 years. With annual 2018 sales of $6.1 billion, Polaris’
innovative, high-quality product line-up includes the RANGER®,
RZR® and Polaris GENERAL™ side-by-side off-road
vehicles; Sportsman® all-terrain off-road vehicles; Indian
Motorcycle® mid-size and heavyweight motorcycles; Slingshot®
moto-roadsters; snowmobiles; and pontoon, deck and cruiser boats.
Polaris enhances the riding experience with parts, garments and
accessories, along with a growing aftermarket portfolio, including
Transamerican Auto Parts. Polaris’ presence in adjacent markets globally
includes military and commercial off-road vehicles, quadricycles, and
electric vehicles. Proudly headquartered in Minnesota, Polaris serves
more than 100 countries across the globe. Visit www.polaris.com
for more information.
View source version on businesswire.com:
https://www.businesswire.com/news/home/20190401005495/en/
Kristin Golliher
kristin.golliher@wildrockpr.com
Source: Polaris Industries Inc.